Surf grips. Shop a range of traction pads (deck pads and front pads being the most popular). Surfers dissect grips depending on their surfboard color and tail shape (for a better match).
Become a grip connoisseur by paying attention to the kick height, the number of pieces (3, 2 or 1 pieced traction), does it have an arch bar? or is it flat? How is the surface? Here is a great selection from the hottest grip brands in the world: FCS, Gorilla, CI, and Futures.